An under-emphasized role of a UX professional is that of a strategist. My typical questions or challenges are:  1.What is the problem we are trying to solve?  2.Who are we designing for?  3.Short term vs. long term solution?  4.How will we build it?  5.How will we measure success?  6.Cross team strategies (align your work with the company’s vision and values; investigate dependencies on other projects; take initiative to maintain the UX for other existing products; help build UX awareness and advocate for the customers).

I work closely with UX Researchers who help me gain valuable insight into the end-user's experience by conducting one-on-one interviews via remote web/teleconference sessions, online surveys, or in person usability tests at a research facility. On occasion, I'll do my own remote research sessions. We typically finalize the research with a presentable report. Some tools used for research include: Doodle for scheduling, WebEx or AdobeConnect for screen-sharing, and Qualtrix or Google Forms for surveys.

Information Architecture

My typical architecture process starts with gathering and structuring information, evolving into user flows and sitemaps. In the beginning, these are mostly hand-drawn scribbles and lists, or ideas sketched on the whiteboard. I'll refine a sitemap using Omnigraffle and Create low-fidelity wireframes using Balsamiq, Axure or Photoshop. Spending the time and effort here to create thoughtful navigation and heirarchy of information will determine successful usability and findability.

Often working very closely with a visual designer, I oversee the desired look & feel while keeping true to the brand guidelines and accessiblity standards. This part of the process refines the overall experience by incorporating visual design and pleasant interactions. Also at this stage, I often liaise with developers as we finalize pixel-perfect details, styleguides, and other elements.

Work Experience

OCTOBER 2016—current
User Experience Lead  //  TD Ameritrade
JULY 2014—AUGUST 2016
User Experience Architect  //  John Wiley & Sons
APRIL 2010—MAY 2014
Freelance Work:
Sr. User Experience Designer  //  Catalyst Group
Multimedia Designer/Artist  //  Wellbe Design
Interactive Designer  //  Huge
Interactive Art Director  //  Wilson RMS
User Experience Designer  //  Quidsi Inc.
Interaction Designer  //  Todd Street Productions
Interactive Designer  //  Wunderman
Interactive Designer  // RDAI

Master's (MPS) in Interactive Telecommunications Program  //  NYU
Bachelor's (BE) in Engineering Science  //  Stony Brook University