Designing intuitive and simplified experiences to create a more livable world.
Design
Through UX and product design, I aim to empower people, reduce their challenges, and simplify life. I focus equally on both the high-level vision as well as user-friendly design details.
Research
Advocating for the user during the design process, and being naturally inquisitive, I listen to users’ spoken and unspoken needs using interviews, usability tests, surveys, and other feedback loops.
Strategy
I help to simplify complexities of a project, and solidify a strategic plan with teammates. Understanding the root problem we are trying to solve together is the first step towards impactful design.
TD Ameritrade is a former financial services platform with over $1 trillion in client assets at the time. As Senior User Experience Lead, I redesigned the account funding and transfer processes, increasing the rate of account transfers, and saving the company costs. The new funding feature was awarded the best among brokerage competitors.
WileyPLUS is an eLearning platform used in higher education, at the time having around 2 million student users. This work was to redesign the dual-facing platform for instructors and students, making it more user-friendly, responsive for mobile screens, and meeting AA accessibility requirements.
Some bits of my various other design work